Consumers have a growing interest in buying products directly from growers and in building relationships with farmers and ranchers. Farm to Forkįarmers’ markets are an opportunity to build the link between urban and farm living.
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Social media event invitations are free and easy to spread your message quickly.Ī variety of publicity tools are available that can assist you in obtaining coverage of your event, including: media alert, pre-event social media push, realtime social media posts, post-event news release and post-event follow up.īrowse the variety of event ideas in the categories of Farm to Fork, Farm to School and Farm to Community for your state or county Farm Bureau or volunteer committee. Visits with local reporters can help you build rapport and generate interest in your program and Farm Bureau.
Have you established relationships with local media outlets? If not, contact the local reporter/ broadcaster to introduce yourself as a source of information about agriculture and Farm Bureau. Provide copies for everyone of the feasible events/activities for discussion.Īdapt and customize the suggestions (or develop your own) to fit the needs and resources of your community and to meet your volunteers’ goals.Ĭonsider using the micro-volunteering opportunities to entice new or time-strapped volunteers to participate.Įach page includes volunteer engagement ideas, key messages and possible connections to Ronald McDonald House Charities (the non-profit partner with American Farm Bureau Women’s Leadership Committee).Įarly in the planning process for Our Food Link events or activities, consider the news and publicity value and how you might promote information to reporters at local media outlets or on social media platforms. Organize a meeting of decision-makers who will be involved in your Our Food Link project(s). Be sure to consider available resources (volunteer time, funds, etc.) when evaluating events and activities. Browse through the suggested events/activities, making note of those that are appealing and might be a good fit with your Farm Bureau volunteers. Our Food Link activities are divided into three categories: Farm to Fork, Farm to School, Farm to Community. Need help getting started? Our toolkit is designed to help you start thinking about projects that will engage people in your community. Activities range from outreach at supermarkets or farmers’ markets to hosting interactive booths at community events, speaking with lawmakers and neighbors about food or visiting a classroom to help students understand agricultural topics. Throughout the year, Farm Bureau members help people connect with sources of clothing, food, shelter and energy in their communities. 
In fact, farm and ranch families make up less than 2 percent of the U.S. This outreach is more important than ever because the average American is now at least three generations removed from the farm. Our Food Link is a year-round program that county and state Farm Bureaus can use to effectively reach consumers of all ages and backgrounds with information about today’s agriculture. TAXES: Repealing the Estate Tax Needs Your Support!.RURAL BROADBAND: Ask Congress to expand rural access to broadband service.TAXES: Protect Stepped-Up Basis for American Family Farms!.2022 Young Farmers & Ranchers Conference.Protecting Family Farms Through Stepped-Up Basis.Drought and Responsible Water Management.
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